On October 14 we presented our new Alma de Luzón to several hoteliers in the Murcia region, a wine that we have renovated both inside and out to offer the best of its qualities at all levels. A wine created to unite emotions with the senses and that, since its premiere in public on September 24, does not leave anyone indifferent to try it.

The creation of this new wine lies in the poetic search for the Soul, a suggestive subject to which hundreds of thinkers, historians, philosophers and scientists have dedicated their lives since ancient times to answer this question.

It has finally been shown that the Soul, understood as that ability to remember important moments and, above all, get excited about different situations, resides in the brain through its neural connections, which have been wanted to represent in a new label as an explosion of flavors and emotions.

With that premise, we wanted to celebrate a unique day and offer a very special visit to those who are already almost as part of the family of our winery, and who act as ambassadors of our brand and our wines through their hard work in front of the main restaurants and bars of our region.

We start the morning having breakfast and with the welcome speech of Francisco Martínez, General Director of the winery, and Juan Antonio López, Commercial Director, who introduced what would be an exciting day with many surprises that would soon come.

After his speech, Vicente Micó, our winemaker and creator of the unique Coupage of Monastrell and Syrah that forms Alma de Luzón, took over and offered a complete visit to our vineyards and our facilities before finally trying our new Alma where in addition to enjoying the perfect pairing of Iberian ham and different dishes, attendees were able to taste, in absolute scoop, what will be the new surprise of our winery and that we still can not reveal.

Next Monday, October 21, we will have a second presentation day where we will gather distributors from all over Spain in our winery. If you are a distributor or a specialized media, and you want to know our new Soul, contact us either by phone at 968 78 41 35 or write us an email to info@bodegasluzon.com. We’ll be waiting for you!