Open Harvest 2025
Awarded in 2021 as the second best wine tourism activity in Spain and first in Murcia by the wine-specialized website Verema, the Open Harvest Days have become a major tourist event in Jumilla and, by extension, in the Region of Murcia.
These days, from September to November, are designed by wine lovers for wine lovers, looking to enjoy wine tourism in a unique way, whether with family, a partner, friends, or, why not, even alone.
Check out our calendar of activities or download it in PDF format and book your visit either through the form you will find in the details of each of the activities, or by contacting us by phone. +34 968 78 41 35.
All activities begin at 11:15 a.m., although the end time will be indicated in the confirmation email you’ll receive after registering for the activity. Click on each featured activity to register for each one and for more information.
September
FAMILY HARVEST
SOLD OUT
Experience the unique grape harvest with your family at Bodegas Luzón. In complete safety, learn and experience the grape harvest process from grape picking to winemaking.
An activity designed for the whole family, where wine and its processes take center stage.
September 13
In this activity, the stars are our grapes.
Through this visit, we’ll take a journey from the vineyard, where the tour begins, to the glass, where it ends. We’ll tour our entire winery, discovering our processes, and concluding with a tasting only available during harvest season, where we’ll discover the different grape varieties and their flavors.
Weekends from September 20th to 28th
We invite you to experience a unique experience that will allow you to taste wine at all stages, discovering its transformation step by step.
On this guided tour, you’ll explore the winery like a true winemaker, learning to identify the aromas, flavors, and textures that emerge at each stage of the process.
October
Weekends
from October 4th to 12th
Have you ever thought, after drinking a wine, that it was lacking or too much oak, that you’d add some fruit, or that a bit of another variety would improve the final result?
This activity allows you to play with our winery’s blends and varieties to create a wine to your liking, in which you’ll participate from the selection of varieties and oak to the creation of the label.
JUMILLA VS. RIOJA DUEL TASTING
From October 18th to 19th
Can you imagine touring two Spanish appellations of origin, tasting unique wines that highlight the unique characteristics of their territory, history, and tradition?
With the JUMILLA & RIOJA tasting, you’ll enjoy an exclusive experience savoring iconic wines from Bodegas Luzón in Jumilla and Bodegas Corral in Rioja.
SOLD OUT
We invite you to experience a unique experience where art and wine blend in a relaxed, fun, and inspiring atmosphere. You don’t need to be an artist; just want to have fun, let yourself be carried away by the colors… and the wine!
End the activity by taking home a bottle of wine with your own illustration as a gift.
SENSORY TASTING: THE SENSES OF WINE
October 26th
An immersive journey through emotion, memories, and wine…
Embark on a unique experience where wine is felt, heard, smelled, tasted, and experienced. The Senses of Wine is not just a tasting; it’s an immersive journey through all five senses.
Discover hidden aromas, unexpected flavors, and textures that awaken emotions.
November
Immerse yourself in a unique sensory experience where the intense flavors of Iberian cured meats combine with the elegance of our wines. Guided by a pairing expert, participants will learn to identify the nuances of each product and how they enhance each other.
SOLD OUT
A tasting where each glass finds its perfect wedge.
Discover how the nuances of our wines intertwine with the personality of each cheese in a guided tasting led by sommelier Guillermina Sanchez that will awaken your senses.
EUROPEAN DAY OF WINE TOURISM
November 8 and 9
Celebrate with us a very special day: Wine Tourism Day, an opportunity to discover, experience, and toast to everything the world of wine represents.
Visitors can also enjoy a 20% discount on all wines in the store.
November 15 and 16
A first-time tasting at the heart of the grape harvest.
Each harvest writes a new story. In this unique experience, we invite you to be the protagonist of the first chapter: the exclusive tasting of the young wines freshly made from the 2025 vintage.